A Community Manager is a digital marketing expert, responsible for the management and development of the online community of a brand or company in the digital world.
A community manager is in charge of social media and every other digital channel a brand can have. The point of this profession is to act as the bridge between an organization or brand and its consumers. What does this mean?
A community manager needs to be the voice, tone, and moderator of the company and brand through many channels of the digital world. These resources can be community tools, content creation, digital engagement, and many other digital strategies to build and create presence, trust, and need. Not only has to function in the digital and online channels but physically. Build and maintain stable and lasting relationships with the audience, customers, and, in fact, any other user interested in the product or service the company offers.
This role has become one of the most important of a digital marketing strategy nowadays, not only because he is the person in charge of the success of the brand, but he also becomes the soul and principal spokesman for the brand and the clients. Digital marketing agencies of all kinds and sizes noticed that it is impossible to work now without a community manager on the team. Someone that takes the responsibility to be the voice and the principal communication of the respective brands the agency is managing.
Social media is a rapidly updated universe, in constant progress and change, and the top digital marketing agencies have it very clear. That's why a community manager is fundamental for the digital transformation strategy of any brand, not as a waste of money but as an investment.
Contrary to popular belief, the job is not that simple, not for everyone. A community manager requires different knowledge, skills, techniques, and qualities must work.
So, what are the functions that a community manager performs?
There are intrinsic qualities that a community manager should have, qualities such as empathy, creativity, and resourcefulness, which should help the community manager to carry out all his functions correctly but also in the most creative and brand-oriented way possible.
The principal function of the professional is to have direct and constant communication with the entire digital community of the brand. Their job is to create stable and lasting relationships with fans to get them involved with the brand. You must put yourself in the customer's place and understand that the brand should not sell them. The brand must captivate them and make them love what the brand does. In the end, a community manager is that person in charge of turning the potential client into a friend of the brand to end up turning him little by little into a client.
The best way a Community Manager can understand his target audience is to keep their delight with the brand, not only his fans but also potential fans. The brand will propose the strategy and determine the actions with which it will be most successful among that audience.
You need to have a great capacity for empathy, and communication is critical for a social media expert. The principal function is to manage an online community involving users. It does not have good online communication skills and will have little to do. In addition, writing is essential for the creation of posts on corporate blogs.
The community manager can also be in charge of designing attractive and creative content that is attached to the brand and what the user wants to see. This part can be the responsibility of another position if it is available.
In general, the community manager can often create and write content for social media. Since he is a professional that understands very well what the audience needs and wants to see. This professional is also usually in charge of creating the blog for the company.
It should not only be in charge of knowing the taste and needs of customers and audience. In addition, this person must be aware of the insights of their consumers, how to decide what is the best time to publish the content, in what type of networks the brand should be, and what actions should take to approach the best way to the target group. There are tools in social media platforms that tell you the time of day and the day of the week when the content will have the best reach for people. Other tools can help the community manager have better control with posting, programming, and responding.
One of the most necessary functions that the community manager must have is to be aware of all the news and trends in the market segment in what the brand is on. These will help the brand to be updated in relevant content and with any other material that can help to have better acceptance, and also serves to identify opportunities and threats in time.
So now that you know the importance and the relevance of the community manager in your brand, we can help you with this necessary part of your digital marketing strategy.
